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This was the shopkeeper's first contact with e-commerce, that is, by the beginning, By Sophi would have to compete strongly with major female fashion players. For this reason, it was essential to present a website that would generate confidence for the customer to complete the purchase. In addition, one of the priorities was the quality of the images and details about the product.
We prioritize all aspects of layout and usability, displaying an attractive and intuitive store, so By Sophi would have no problems in relation to the competition. At home, the consumer sees the main information about the product, accompanied by detailed photos of each model.
One of the most relevant requirements of the shopkeeper was to offer images and texts that detail the product, offering the consumer a complete experience. For this, it would be extremely important to harmonize all information, combining banners and texts.
After meticulous diagramming, carrying out various tests and applying UI and UX techniques, the information and images fit perfectly, allowing a large part of these visual resources to be displayed.